Mastering SEO
This comprehensive course demystifies search engine optimisation, offering a step-by-step guide to elevating your online presence and driving targeted traffic to your website.
SEO Fundamentals
What is SEO?
How do Search Engines Work?
Why SEO is Important
Quiz
Content is King
Introduction to Content Marketing
Developing a Content Strategy
Keyword Research for Content Creation
Writing SEO-Friendly Content
Promoting Your Content
Advanced Content Marketing Tactics
Off-Page SEO
Link Building
Social Media for SEO?
Maximizing Visibility Through Local SEO
On-Site SEO, The Basics
Site Structure & Navigation
Optimising URLs
Mastering Meta Tags & Beyond
Headings & Content Structure
Crafting Valuable Content
Importance of Internal Links
Technical SEO Explained
Improving Page Load Times
The Mobile-First World
Structured Data
The Impact of HTTPS on SEO
Mastering the Call-to-Action (CTA)
A/B Testing for SEO Success